"Difficult is worth doing": Breaking the bounds of traditional TV advertising, this publicity stunt (literally), attepted to overcome the modern TV advertising shortcomings by staging this live event; Nine skydivers spelled out the word 'Honda' in an ad break for 'Come Dine with Me'.
This advert received a surprising amount of column inches prior to the live broadcast on Channel 4 during the ad break for 'Come Dine With Me.' A new era for adverts?
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