Forum

Do your market research online
The current economic climate is having an impact on businesses large and small. Many are suffering while others are discovering new opportunities. Several people who lost their job think about launching their own business.
What is clear is that the uncertainty means that researching a business’ market has never been more important. If you’re starting a new business or launching a new product you should always test the market to see if there are customers willing to pay for whatever you’re planning to offer and to refine your views of the characteristics of your target market. Market research will help you to determine:
· whether you are providing something that is wanted
· how much your customers would be prepared to pay
· where and how would they prefer to buy
· who is most likely to buy from you.

Undertaking market research online is a cost-effective way to carry out bespoke research within your chosen target group. Moreover, it is more efficient and richer than traditional quantitative market research. Marketest is a specialist which has 10 years experience in Online Market Research for business start-ups.

How online market research works
Marketest can carry out market research from the initial study of the business problem through to a full written report with comments on the most relevant results.
Marketest provides local, national and international market research using a group of more than 600 000 targeted panellists. Questionnaires are posted online for access by a specific number of panellists qualitatively selected according to the profile that the client is looking for.
The answers provided by this panel of people, who could be your potential customers, provide an insight into their habits, needs and preferences which can be used to make a judgement on how likely or not they would be to buy your product.
Questionnaires are usually available online for 2 weeks and the results are then analysed, so within a very short space of time you will have an excellent view of your business’ potential and viability.
Costs will vary according to the number of people in the panel, and their profile. Other possibilities exist in order to get an even cheaper market research (intellectual property rights transfer, partner support…).

Contact Marketest for a free quotation.

www.marketest.co.uk

Hi!

We are not specialized in any sectors until you want to survey consumers (private people) to test your market.

So it is roughly people from 16 to 65+ years old living in the UK (or other countries in Europe).

Ask for a free quotation if you have any need, it is free to get a customize one.

Good luck!

;o