Understanding Video and how it can be used to up your company profile
Video is not just a fad – it’s clearly emerging as the most compelling way to get attention in an overcrowded marketplace. In order for video to have the desired effect it must be used strategically. For it to be effective, your content must truly warrant the visual medium. In other words, video is not an effective mechanism for communicating typical corporate ‘messages’. It must be visually interesting and appealing to your audience. If people don’t want to watch it, there’s no point in making it.
Below are a few examples of how businesses are embracing video, ensuring they remain at the forefront of the video revolution.
Corporate & Charity Films
These can be used to engage an audience, educate them about a particular product or service and make them enthusiastic about what you offer. A film can greatly enhance your profile and be used in a variety of applications from a Promotional Video or Client Testimonial, use in an exhibition, conference or at your AGM. With a film the only limit is imagination.
Online Videos
Today, the average attention span of a web user today is measured in seconds. Using video and the internet to better promote and qualify your products, while educating and entertaining your customers is one of the best approaches that online publishers can use today to further increase their online marketing effectiveness.
Online videos are not just for the likes of Dove, Carling Beer, T Mobile and Levi’s Jeans. You too can produce a video for release on the web: YouTube, MySpace, VEOH or your own website.
PR Videos / EPKs
Video is often the best medium to convey information: a product, an idea, promotion, or a service. Whether your looking to pitch for an account, promote a campaign, communicate an idea, stir emotion, shape a brand, appraise your client or simply de-brief them.
For those who need to take a more informative approach you can create an Electronic Press Kit (EPK). Contents of an online media kit for a business might include: - Video or images of key executives, the company logo, products, etc.
- A background on the company's history
- Clips covering major points / products / services
- Biographical information on key executives
- Media contact information
- A recent press release
- Past media coverage (press clippings, testimonials, product reviews)
Interactive DVD-ROMs
Recent advances in software development and technology means DVD’s can now do far more than simply play videos.
Create a game that promotes your products while engaging the viewer
- By developing a training video with a qualifying questionnaire you can promote better learning and retention
- Take your viewer on a journey with a multistory DVD, which allows branching through a sequence of video clips
- Combine it with the web and you have a very powerful tool to capture valuable information about your clients or customers.
Educational Films
These are a great way to demonstrate a particular issue, raise awareness, instruct, or aid a particular course. They can take a variety of styles from animation, to documentary, re-enactment and storytelling. This is a great way to bring to life a variety of topics.
Events
The first thing many will at any conference, event, exhibition, tradeshow or fair will be the moving images on monitors. Filming an event is a great way to show your clients or customers who you are, what you do, and why you do it better than anyone else. - Arrange live cameras so that speakers, whether on-stage or in the audience, can be projected live onto a big screen, adding greater impact to what is being said
- Project pre-recorded video footage onstage
- Shoot interviews with attendees & guest speakers, recording their reactions to the day.
Put it all together and you have may have a great online video for people who could not attend the event.
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