You can have a great product or service, you can have the very best advertising and method in the world, and your support and service may be supreme. But your business will never perform at its optimum level unless you master the art of measuring, monitoring, and testing. Measuring shows you what’s really happening moment to moment. Only by measuring can you track whether something is truly working for you or not. Only by monitoring your activities on an ongoing basis can you make decisions as they happen rather than waiting for year or quarter end numbers (that alone could save you thousands). And testing can show you how to make what you’re doing work more effectively by testing the results from one advertisement to another or one team building exercise over another. So what and how do you monitor, measure and test? Measure and compare everything that moves! Here are some examples to demonstrate: • Which strategy or idea is more effective than another? • Which marketing campaign, headline or offer works better than another? • What is the conversion rate from inbound phone calls to sales? • What percentage of business comes from your phone directory? • What percentage comes from referrals? How do you maximize the benefit you get from each? • What are your TEAM's happiness levels • What are your clients’ happiness levels • What are the fluctuations in workload by the day? By month? By season? How can we modify our processes to best handle this? • What is the best price to charge for services? Do we test or do we assume? To answer these questions and more you have to monitor, measure and test; then when you’ve done that, test and measure some more. Never stop adding new measures or refining old ones. This allows for ‘constant and never ending improvement’ for your business - that concept led the car manufacturing industry in Japan to take the world by storm. Where could it take your business?
Content by: Made Simple Group
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